Ferris Design Week
Ferris Design Week is a yearly design showcase that seniors in the design program at Ferris State University take part in to network and present final projects.
Designing DSGN Week
I was part of the team who designed, planned, and produced the visual identity for Ferris DSGN Week 2023. Our team's main objective was to design this series of events to appeal to design professionals who would attend, design professors who acted as our clients, and the Ferris senior design class who would showcase their work during these events.
The visuals for Ferris DSGN Week 2023 showcase how our senior class has evolved and changed throughout the Ferris Design Program as well as our raw process for creating projects. The brand guide for this visual identity includes a series of sketches, process work, and final solutions, something that would resonate with our target audience (design professionals).
A big part of developing DSGN Week was getting the word out about these events in hopes that design professionals would be intrigued and want to see more from the class of 2023.
With the concept behind Ferris DSGN Week being "evolution," "progression," and "progress," we made sure that all of our communications and posts evolved and changed as the date of design week got closer.
Our team designed Instagram posts to help viewers get to know this year's senior class, the senior client projects, and event details.
I designed social headers for our program's Facebook and Twitter accounts.
For Ferris DSGN Week, we had 3 sets of emails sent out to our invite list. The initial email, the "dumb" email, and the full email. Each email had a separate goal: The initial email was to get the events onto the invitees' radars, the dumb email was to provide minimal details as the events got closer, and the full email included all of the details for Ferris DSGN Week.
Our website evolved with the amount of details presented on it as well as the graphics changing as the events got closer. I worked on designing and coding the initial site banner as well as creating graphics for the website headers and collage imagery for our keynote speakers.
DSGN Week 2023
For each of the three DSGN Week events, we used different colors and graphics to separate them from one another.
Throughout the process of designing communications for DSGN Week 2023, my main role was to create a Formstack RSVP System that the event specific emails lead to so that Design Professionals, Alumni, and Students could RSVP to whichever event they wanted to attend quickly and easily.
I also had the role of designing the WMCAT signage and some of the event specific emails.
The Kickoff @WMCAT was designed using all red backgrounds, white text, imagery of ears (symbolizing the keynote talks), and keynote speaker collages.
Email & RSVP Form
I designed the Kickoff @WMCAT specific email and the Formstack for RSVPs.
I designed signage for the event space to help guests find their way to the main doorway, gallery space (where student work is displayed), training room (where keynote talks took place), and food.
Senior students at WMCAT displayed their work on large boards with their names attached.
The WMCAT Kickoff was successful and the seniors were able to network and show off their work to lots of design professionals.
The Alumni talk visuals were designed using a neutral background, blue text, and imagery that would resonate with past graduates of the Ferris Program.
Email & RSVP Form
I designed the header graphics for the Alumni Talk specific Email and the full Formstack RSVP.
The online portfolio reviews were designed with neutral backgrounds, red text, and imagery of handshakes (symbolizing networking), Zoom references, and technology.
Email & RSVP Form
I designed the header graphics for the Portfolio Review specific Email and the full Formstack RSVP.
After all of the DSGN Week events concluded, I created a Formstack Feedback form that guests could fill out to let us know how they enjoyed the events.