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Event Overview
Chair Camp is a training program at Haworth designed to help members achieve sales targets more efficiently, increase customer satisfaction, and build stronger relationships with valued clients.
Event Brand
I designed the logo and badges for Chair Camp with the goal of making them feel and look like summer camp (fun, outdoorsy, and educational.) I used the Haworth brand colors throughout to retain brand recognition.
![](https://cdn.myportfolio.com/a9b2f96b-1565-497d-a850-f1e504f61d11/5c61b3bd-4509-49f9-a42f-6f46c732541d_rw_1200.png?h=22765f0b8f92f079fc5f705c936f8514)
Badges
The Chair Camp program is both an informative and fun way to learn about Haworth's products. There are 6 sessions of Chair Camp where members get the opportunity to earn 6 different badges pertaining to Haworth seating.
![](https://cdn.myportfolio.com/a9b2f96b-1565-497d-a850-f1e504f61d11/22d1f377-b8ab-45a0-891b-c2c14799e43c_rw_1920.png?h=a314021edb6e330b7914bfe705a11b2b)
Before the Event
Before the Chair Camp kick-off, members can refer to the badge information sheet to understand how the badges, prizes, and giveaways work.
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Bringing Members Together
Chair Camp is an international program that helps to bring Haworth members from all over the World together with t-shirts, mugs, and other camping-themed swag.
![](https://cdn.myportfolio.com/a9b2f96b-1565-497d-a850-f1e504f61d11/db6a32c4-4543-4f49-bfc0-48a7ea253d63_rw_1200.jpg?h=583991ba2186e2b498ca1cb273d59b83)
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After the Event
After each session, attendees receive a Chair Camp letter home written from the POV of a camper. The letter includes images and the badge that was earned from that session.
![](https://cdn.myportfolio.com/a9b2f96b-1565-497d-a850-f1e504f61d11/86add796-b9c1-42e8-8ef3-137efb858acd_rw_3840.jpg?h=2d8a6190d47142a823457c357011ed24)
After each session, attendees also get a their digital badge which they can keep track of on their badge tracker.
![](https://cdn.myportfolio.com/a9b2f96b-1565-497d-a850-f1e504f61d11/9df5898d-c0b4-4921-9370-9464b12aee8d_rw_1200.png?h=193f6bcdaf20b220e455a7cd45323d09)
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